Following the 10-year anniversary of League of Legends, Riot Games launched 2 new games. We used that key moment to activate the biggest French multi-gaming webTV: Solary.
The concept was simple: with now 3 games to play on, the 15 Solary’ influencers will face-off against each to see who will be the best multi-gamer. Needless to say, we had to call this the TriathLION.
12 hours of streaming later, 53K unique viewers had watched more than 78K hours of the TriathLION.